Style Files

Design Trends: Spring/Summer 2018

I can’t believe a whole year has gone by already and here we are launching a new Spring collection. This was a year of self-evaluation for me personally, and for my brand.

As a designer, it’s easy to fall into the trap of following trends, constantly comparing yourself to other designers and trying to please everyone. I guess this doesn’t just happen to designers, but as human beings, we seem to worry way too much about what others are doing!

So, even though new year’s resolutions have never been my thing, and probably never will be, there is one thing I’ve decided to do from now on and that’s being true to myself. This means asking myself, before anyone else, how does this make me feel? Does it make me happy?

And if the answer is no, then find something that feels right and go with that instead. This also means learning to listen to my instincts and following them no matter what. So, please welcome a truer, more confident, Alexandra 2.0!

This season, my hometown was my biggest inspiration - specifically it's almost perennial blue skies and incredible sunsets.

If you've been following me for a while, you know my designs are based on the concept of modern sophistication: a blend of Italian elegance and everyday functionality, achieved by mixing classic minimalist handbag shapes with beautifully coloured leathers that are lightweight, easy to clean, and utterly modern. Because who doesn’t want a little Italian style in their wardrobe?

Our signature contrast suede lining, a firm pillar of the brand’s DNA is flanked by a capsule collection of pink and black embossed leather which feels edgy and modern and luxuriously sporty because, in my mind, today’s woman is busy, active and totally empowered. She is looking for handbags and accessories that are effortlessly stylish but also functional and practical. With our small leather goods collection, I added a layer of practical little luxuries that can be added to your purse or handbag, or as a standalone, whether it be a minimal tablet pouch, a colourful make-up pouch, or a multi purpose Store All bag.

Italians have this amazing quality of looking stylish and well dressed for any occasion. They also have very good lifestyle values: a well-balanced diet, a generally cheerful disposition, and they know how to take a break. Namely, the afternoon siestas, month-long holidays in summer, you get the idea. I have never seen a country that has a healthier, and more well-balanced lifestyle than the Italians. So this Spring, let’s all live a little more like an Italian!

Shop our spring handbag and small leather goods collection.

We make stylish & lightweight leather bags that weigh as little as your morning latte!

The exterior can be wiped clean in case of water spillage thanks to a water repellant layer, and we only use the most essential hardware to keep our bags extra light.

What does this mean for you? Stylish and functional bags that’ll turn heads everywhere you go, without weighing you down.

Get 15% off your first order when you join our mailing list.


For more handbag ideas, view our full collection.

Ciao for now,

Our brand philosophy

Quality craftsmanship, lightweight leather and effortless Italian style.

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