Brand Restyle: A Brand New Feel

And so 2016 became a year of reflection, I started thinking about what I really wanted for my business and my brand, and whether I was being successful in presenting it to the outside world the way I wanted. When you are so deeply set into your work and the business it can be difficult to see it objectively. This period of reflection spilled into my personal life, as I realised that keeping my business and personal life separate was going to be near impossible if I wanted to inject a dose of my personality into the brand. 

I felt like my brand values and personality weren't being communicated effectively. And as most marketers know, a brand without a distinct personality ends up being a bit blah and getting lost in the noise. The biggest irony in all of this is that I'm using my name for the brand, injecting it with my design ideas and my style aesthetic, but as I'm a very private person, I don't like the idea of sharing too much about myself, so in turn, my brand voice and what I wanted it to stand for weren't aligned - yet.